Wednesday, November 24, 2010

Smooth Design

After seeing this billboard in Baltimore, it made me think about the power of historical icons. The man figure down on one knee is the face of the national bohemian beer which is popular in Baltimore. The famous face of the Utz potato chips is being proposed to. These two popular Maryland icons are both used strategically in the design of this billboard for the SMYTH jewelry store. Using icons like this and adding the clever pitch "Where Baltimore gets engaged" signifies a sense of unity among Baltimore locals and persuades them to go to this store to get their diamond jewelry. Very clever SMYTH, very clever.

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